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Exciting times ahead for world's best (The Leader, September 5, 2012)
Exciting times ahead for world’s best
The accolade and recognition Kellermeister have received for their Wild Witch Shiraz could not have come at a better time for the southern Barossa based winery, according to managing director, Mr Mark Pearce.
Awarded best shiraz in the world at the International Wine Challenge in London in June, the family owned winery’s fame has soared. Mark was appointed by Mr Ralph Jones during a time when the business was on shakey ground due to poor management, and an over reliance on the US market where its distributer was in free-fall and owed Kellermeister a lot of money. These challenges are now well behind Kellermeister, and the winery has come out the other side, resembling a very different place with a new life and new direction.
“It has been a genuine privilege to have been able to help preserve and protect Kellermeister’s value and help the business navigate its way through rough seas for owners Ralph and Val Jones, who, themselves, have sacrificed so much to build Kellermeister from the early days through to today,” said Mark. Today, with Mark at the helm, the winery is preserving the best of its past and forging ahead with an obviously exciting future which involves interesting new wines and providing locals and visitors with a true winery experience.
Ralph Jones founded Kellermeister in 1976 and his silhouette as the winery’s cellarmaster taken from the original ‘sandstorm’ label features prominently in the new look logo, which is easier to read and also incorporates the establishment date. Mark describes the winemaking at Kellermeister as focusing on traditional varieties and styles but with a modern twist.
New wines, vineyards celebrate local stories
Wines that have a story to tell and a label that shares it, is the focus of Kellermeister’s new range, The Storyboard and the winery’s soon to be released range, Threefold Farm.
The five wines in The Storyboard- a late harvest frontignac, pinot gris, rose, late harvest riesling and hand picked riesling have been crafted from the 2012 vintage and were released last month. Four red labels will be added to the range later this year. Winery chief, Mr Mark Pearce who is very hands on with their marketing said, “As odd as it may sound sometimes in the wine industry we can forget that most people drink wine to enjoy themselves and have fun.
“Like food, they also want to know and feel good about where the wine came from.” Kellermeister’s focus with their new labels is to connect with that knowledge.
“I’ve written the Storyboard labels with the intention of connecting with the places and people that tell us more about these wines,” said Mark. For example, The Wombat General, the title behind the hand picked Riesling, acknowledges the viticulture efforts of the Fechner brothers, Graeme and Michael.
Mark said naming the riesling, The Wombat General, honours the brothers’ commitment to their family’s legacy of six generations of grape growing. “The label is fun, but it has a story to tell about the very people who make the wine possible,” said Mark.
“We want to tell the story about who we are and what we do more powerfully and our mechanism is through our wine labels.” Kellermeister will also be releasing a series of three, single vineyard wines from Mark’s family vineyard, Threefold Farm, near Angaston on which he lives with his wife, Susanna and three children.
Three varieties of grapes are planted with the respective blocks taking names of Mark and Susanna’s three offspring. Due to the unique terrior of this site, the wines are vibrant, perfumed, and lifted showing the finesse of more European wine styles. The vineyard which is being transitioned to biodynamic techniques was named after the first farm where biodynamic farming was employed on a larger scale in New York State in the 1920s.